Makeup trends. Are you more of a Barbie or a Wednesday?

One is a pale-faced brunette, dressed all in black, and develops in a bleak universe that shows her supposed dislike. The other is platinum blonde, has a permanent big smile, a Californian complexion and wears sexy neon suits. Whether they’re mesmerizing or annoying, Barbie and Wednesday are to be credited for their remarkable impact on the beauty industry as of late. Returned to the stage due to the success of the series, respectively wednesday , By Tim Burton, on Netflix and promoting the film barbie (in theaters this summer 2023) young Adams and a Mattel doll are thrust into the ranks of icons.

From their makeup to their hair, past their manicures, the beauty of these two characters is replicated from all angles and inspires two new extremely popular trends: the “soft goth” look and the “Barbicore” style. Two diametrically opposed aesthetics that are going viral on social media, where tutorial videos featuring them have garnered millions of views.

In the video: the new trailer of the film barbieBy Greta Gerwig, with Margot Robbie

Audacity, more audacity!

“There is a great desire to look like the characters of the remade cult series. This idea of ​​putting yourself in the shoes of a charismatic figure, changing identities and embodying their energy is a creative playground that younger generations love to explore,” explains Clarissa Scalisi, beauty specialist at Peclers Paris. He also notes “the desire to belong to the nostalgic community of the 1990s and 2000s, attached to these iconic references that remind them of a better time.”

These two archetypes aren’t just common on smartphones. Spring-Summer 2023 shows just as much swing between the punk-grunge repertoire (Tommy Hilfiger, Prada, Versace, Chanel, Dior, Dolce & Gabbana) and the bimbo panoply (Givenchy, Vivienne Westwood, Carolina Herrera). Celebrities also play red carpets, from the Met Gala to the Golden Globes. “There’s a fatigue of looking too natural and too smooth,” notes Clarissa Scalise. We look forward to 2023 as an ode to creativity and self-expression.

In the video, Head to Toe, Wednesday Adams, a pop culture icon

From one to another

In hairdressing salons too. “As soon as the series becomes a hit, we see a craze among 25-35 year olds for these strong and bold colors like raven black and polar blonde,” laughs Sasha de Carteret, colorist. Wella Professionals. “Ditto for the extreme look sported by celebrities like Madonna or Kim Kardashian, who regularly switch from one to the other.”

Everyone has to choose his side. Not necessarily, according to Clarissa Scalisi, who reconciles the two trends. “Before, the style was one-sided. Today’s youth want to change their appearance regularly and experiment with extremely creative looks at will. Makeup helps them express themselves and show themselves from different perspectives. This diversity of identities thus allows them to escape labels that they like less and less.