Watches and Wonders, the world’s largest watch fair, kicks off this Monday, March 27, in Geneva. The event of this first day. The presence of Julia Roberts on the Chopard stand.
Chopard ambassador from 2021, the heroine of the new Chopard Loves Cinema campaign directed by director James Gray, Julia Roberts lit up the first day of the Watches and Wonders show in Geneva this Monday with her devastating smile. Alongside Chopard presidents Caroline and Carl-Friedrich Schäfele, the actress was eager to be present at this new phase of the sustainable luxury promotion initiated by the house in 2013.
Drivers of change
“I was involved in environmental protection before I became a Chopard ambassador, if only for my children,” says the 55-year-old actress, mother of three. Before clarifying. “Luxury houses are an important driver of change and Chopard has been a pioneer in sustainability. So it’s a great honor for me. (…) I feel really good wearing watches that I know are made with a conscious approach to sustainability.” For the occasion, the timeless beauty sported a Happy Sport double band in polished steel on her wrist in perfect harmony with her elegant three-piece suit. Chopard has been using 100% ethical gold for its watches and jewelry since 2018. Today, the Swiss house takes a new step by becoming the first luxury brand to use 80% recycled steel for its watches thanks to Lucent Steel. This innovative material reduces the emissions associated with its production by 30%. Anti-allergic, it’s also stronger and shinier than regular steel.
The importance of consistency
Another leading brand at the show, Frédéric Contant, celebrates 35 years of watchmaking experience in 2023 with, among others, the Highlife Ladies Automatic Sparkling. Dubbed the Sparkling, this exquisite 34mm timepiece in a limited edition of 888 pieces sparkles with a thousand lights, from the stardust-strewn dial to the 60-diamond bezel.
Gold bullion
The newly added Bell & Ross house of Watches and Wonders presents 3 new models, including a city car, the BR 05 Green Gold. Fully gold-plated, it resembles bullion, so the brightness is enhanced by the sun dial, whose reflections range from fluorescent green to bottle green. A. Lange & Söhne watchmakers continue their adventures in the field of sports and elegant watches. The Odysseus Chronograph incorporates the Manufacture’s first automatic chronograph movement. Ultra-complicated, this future collector’s item will only be produced in 100 copies.
68 grams
Hublot hits big with the Big Bang Integrated Tourbillon Full Carbon. Only 68 grams (including 26 for carbon fiber and Texalium tape). A featherweight for this hodgepodge of technology. To celebrate its new collaboration with Takashi Murakami, a collection of 13 timepieces and 13 unique NTFs that combine watchmaking and digital art, the Manufacture invites its visitors to play. The claw machine, worthy of the most beautiful fairs, allows you to catch beautiful accessories in the colors of the artist’s flowers. And good news. here we win every time.
Ultraviolet
An eventful year for Patek Philippe, introducing 17 new models, including five-minute repeaters. Following the success of the blue Ladies Calatrava, the manufacturer introduces a UV version from the dial to the strap… euphoric. Fans will also be treated to the new Aquanaut Luce, unveiled untuned for the first time. The dial features one of the house’s star complications, the annual calendar.
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Source: Le Figaro
