The website Cosmetify presents the most successful beauty lines of 2023 based on their influence on social networks and economic profitability.
Countless celebrities and influencers launch their own line of beauty products. While some are content to simply associate their name with a cream or lipstick for marketing purposes, others are truly involved in the creative process, so much so that their vision has had a real impact on the cosmetics industry. Their success is particularly evident in their company’s circulation and social media presence. Two factors that the website Cosmetify relied on to compile the ranking of the most profitable star brands of 2023. The British price comparison platform, the beauty specialist, has awarded a point to the most popular of them, which has been put together in the “Top 20”.
An undefeated winning duo
After dominating the previous edition, Rihanna confirms her leadership once again. Her makeup line, Fenty Beauty, topped the list again with an overall score of 9.76/10. Known for its very strong inclusion values, its makeup line revolutionized the market at the time of its launch in 2017, offering a wide selection of foundation shades suitable for all skin tones. Its recent deployment to Africa, followed by a huge publicity stunt featuring a Barbadian concert at halftime of the Super Bowl, has further increased its visibility. The singer’s involvement in the design of her products is even such that fans criticize her for focusing more on them than on her main activity, music…
Nothing moves in the second position of the tournament. It’s still Kylie Cosmetics, Kylie Jenner’s makeup line, hot on Rihanna’s heels with a 9.64/10 rating. Her first lip collections, launched in 2014, continue to take the planet by storm, while her many capsule collections (for Balmain or inspired by movies Batman Or The Wizard of Oz) instantly spread on social networks. Kylie Skin, her skincare line, moves up a few spots to eighth place. Kim Kardashian’s half-sister has largely outperformed her elder, who is only ranked thirteenth overall with Kim’s SKKN (the new name of her former company, KKW Beauty).
Cosmetify’s “20 Most Successful Beauty Brands of 2023.” Press/Cosmetify
Pop stars and influencers
If the first two places on the podium are identical to last year’s places, the “top three” includes an unprecedented personality – Selena Gomez with her make-up brand Rare Beauty, which receives a very good rating of 8.97/10. This is one of the most impressive advances in this ranking, since it only took 18th place in 2021. While Rare Beauty owes its success largely to the quality of its products (many of which have gone viral on TikTok and regularly go out of stock). The values of inclusiveness that the artist advocates on social networks and her authentic makeup tutorials have also contributed to this.
Another pop star slips into this list for the first time, landing at number four: Ariana Grande, the multi-Grammy Award-winning singer who stands out for her brand of galactic and glamorous beauty (rated 8.12/10). . It is followed by the brand of the same name of the beautiful American YouTuber Jeffree Star, which completes this “top-5” with a rating of 7.94/10.
In the video, Selena Gomez’s makeup trick for applying mascara without clumping
Profitability and impact
In the field of networking and influence, the result revolves around almost the same personalities. With 7,708,000 searches in the past year, Rare Beauty by Selena Gomez is the most searched celebrity brand on Google (ahead of Fenty Beauty). The most powerful on Instagram (based on number of followers, mentions and interactions) remains Kylie Cosmetics, by far.
The top ten most searched celebrity cosmetic brands on Google, according to Cosmetify. Press/Cosmetify
A popularity that pays off according to the financial benefits revealed in this report. For example, Cosmetify states that Fenty Beauty has more annual revenue than any other popular beauty line, with revenues of €542,897,630 in 2022 (based on data collected by ZoomInfo and Growjo). However, it is followed by a lesser-known brand, Abnormal Hair Care. Founded by Indian actress Priyanka Chopra Jonas, this hair product line doesn’t even appear in the overall top 20 or any other rankings. An exception, which is certainly explained by its distribution exclusively for sale in India. We then successively find the same links previously mentioned: Kylie Cosmetics, rem beauty and Rare Beauty.
Top 10 Grossing Celebrity Cosmetics Brands According to Cosmetify. Press/Cosmetify
Source: Le Figaro
