With its new cocktail line, the Japanese watchmaker captures the timeless elegance of the Seiko woman, whose timepiece becomes a treasured intimate object passed down from mother to daughter.
“Seiko woman, she’s in front of you. » From the start, Isabelle Couture sets the tone. A woman of her time, she is also the head of Seiko, the prestigious Japanese watchmaking house that has been designing timepieces in its factories since 1881 that have become synonymous with elegant aesthetics and expert precision. Luxurious hair, confident look, endless luxury. The French woman with a stunning CV has taken the torch since 2019 for the house of excellence, which wants to (re)give women their rightful place in watchmaking. “It’s true that you won’t find many female leaders in this field, but we need more. Women have a different approach, a different look at these beautiful objects. » His? A watch that, even for women, must be a feat of horological perfection, just like men’s watches. “Women also have the right to exclusive watches”, the president gushes with conviction. In short, a gem of know-how, made according to the same rules of art as male models, and which, much more than a temporary fashion accessory, should embody all the boldness and character of the woman who wears it. wrist.
In the office of Seiko president Isabelle Couture, one of the few women to run the watch house. Thomas Voschel
Precious moments
This, at least, is the spirit that guided the creation of the Presage Cocktail Time, Seiko’s first line of exclusively women’s mechanical watches inspired by the Presage, its flagship model. “These are elegant models, but they are not fragile. These watches have the iconic durability of our manufacturers.”, notes Isabelle Couture. Subtly tinted numerals, delicate diamonds encrusted on the hours, iconic domed glass and fine metal bracelet; all three models feature a vintage slanted design that is decidedly in tune with the times. Equipped with a 30mm case, the Presage Cocktail Time can be worn to either enhance casual wear or elevate an evening outfit, like a piece of jewelry one wears without showing off. “As in its origins, the watch once again becomes an intimate object that can only be discovered with subtlety.”– comments Isabelle Couture, who admits that she wanted a watch that conveys emotions. “At Seiko, we wanted it to be about a moment in life.”he adds.
The art of transmission
Embodying centuries of know-how, but also beauty and a sense of typical Japanese sophistication, a Seiko watch is a symbol of precious moments and connections that we wish we could hold closer to you forever. In fact, the Presage Cocktail Time stands out as a watch that will be passed down from generation to generation, from wife to wife, from mother to daughter, with heritage and timeless values at the heart of its manufacture more than ever. on the agenda. “It’s an ideal gift for a graduation or a special event because you really can keep it for a lifetime.”notes Isabelle Couture, who between two questions says that she even has a daughter “stolen” his Seiko. “It’s clear, I can’t take it back”He jokes, emphasizing the new interest of young girls in expensive watches with a vintage spirit. Or when the new generation becomes, almost against itself, the keeper of an unknown time.
Presage Cocktail Time, a timeless collection passed down from generation to generation. Thomas Voschel
Source: Le Figaro
