Lancôme brings together its prestigious international ambassadors in a new video campaign for its cult fragrance.
What could be better than a singer to promote the favorite perfume of French women? Life is beautiful by Lancôme, the cult fragrance that has been uniting women for over ten years, has launched a new video campaign under the banner of women’s solidarity. Top rated, popular “happiness activists”. Julia Roberts, always the muse, joins her colleagues: Penelope Cruz, Isabella Rossellini, Zendaya, Lily Collins or Amanda Seyfried. Not forgetting the French Malian singer Aya Nakamura and the South Korean actress Hoyeon, the two newcomers of the house. The large family reunites for the first time in its entirety, sometimes performing complicit duets, sometimes humming the melody of the song; What a wonderful worldhere the hymn of happiness repeated by the women.
The video also introduces a new version of the fragrance called La Vie est Belle Iris Absolu (a juice version of the iris ten times more concentrated than the classic eau de parfum).
Confidences about happiness
The ad is accompanied by portraits of the international ambassadors taken by renowned Italian fashion photographer Mario Sorrenti, as well as a series of videos in which each of them inspires some confidence. Turning to the camera, they take turns sharing their vision of life and revealing what makes them happy. For Penelope Cruz, for example, it’s very simple to “look into the eyes [ses] children to find all the answers [ses] questions and all that [lui] seems simpler’, while for Lily Collins it’s ‘chasing your dreams no matter what happens, what gets in your way or what people say’. Aya Nakamura affirms that “to live is to be free” and that “true happiness begins when you truly gain self-confidence.” For Zendaya, “it’s about finding your voice, discovering who you are or who you want to be, no matter how long it takes.” According to Amanda Seyfried, living happily means “listening to your intuition, being honest with yourself, understanding the world around you, and sharing your worldview with other people so they can accept theirs.”
Source: Le Figaro
