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Some people were really freaked out by Tubi’s Super Bowl ad

Tubi TV needed only 15 seconds for the millions of people who watched Super Bowl LVII to learn about the streaming platform.

And all they had to do was piss them off.

It happened during the fourth quarter of the game when Fox Sports announcers Kevin Burkhardt and Greg Olsen appeared on the screen as if the Fox Network had returned from a commercial break.

But as they joked, an invisible hand showed him a Tubi menu, selecting the 2005 action film starring Angelina Jolie and Brad Pitt. “Mr. & Mrs. Smith” and clicked “play” first. the Tubi logo flashed on the screen.

God, why don’t you see for yourself.

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The caption of the YouTube ad read: “No, you didn’t sit on the remote. But on Super Bowl Sunday, we tricked the audience into thinking we did.”

Tubi’s chief marketing officer, Nicole Parlapiano, wasn’t particularly concerned that the ad might confuse Super Bowl viewers.

“It was intentionally so short and funny that it quickly alleviated any real concerns,” she told AdAge. “Inside, we all saw it for what it was: a brilliant engagement make-up that further showcases the brand’s creative talent and personality.”

But people weren’t necessarily happy with the gag.

But at least one person was impressed.

And another offered some constructive criticism to improve the ad.

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