The Vanilla Girl trend, stereotypes of the natural girl who favors comfort and neutrality. Instagram/ Matilda Jerf
This trend, which advocates naturalness through comfortable materials and a palette of neutral tones, from the wardrobe to the living room, has invaded TikTok. But is the vanilla girl so neutral?
The cream of the crop according to TikTok. Dress in beige or white, look beautiful with little makeup and bet on comfort first. This portrait is a portrait of a “vanilla girl”.vanilla girl“. Born just a few weeks ago on the Chinese social network, this trend now has more than 710 million views there and consists of defending neutral tones and ease. Super soft knits, cashmere cardigans and UGG boots are the recipe for a ‘vanilla look’ with reverse skin for movement influencers like Matilda Jerff or Hailey Bieber. Clean Girl’s ‘All Options’ version, named for the natural ‘healthy glow’ effect of this minimalist beauty treatment; the vanilla girl expands her field of action to her wardrobe, her interior, her diet, and sometimes even her family.
In the video, model Caroline reveals the underbelly of modeling on TikTok.
Indeed, the trend is already established in the fields of decoration and childhood. Get out the colorful clothes and plastic toys, kids! vanilla girl live too, covered in shades of brown, beige or gray. But this aesthetic of life “without a false note” actually makes more than one cringe.
“The White Girl Trend”
Because behind the seeming harmony of this existence with uniform colors there are hidden defects. Hailey DeRoche’s parody TikTok account calls the phenomenon “sad beige” among its critics (sad beige) and teases. More seriously, like the media popsugar: And Slate take care that neutrality does not interfere with the development of babies. If the answer is pretty much no, the fact remains that the stereotypes conveyed by this movement raise questions.
The vanilla girl, characterized by her blondeness and diaphanous skin, de facto excludes non-whites and non-blonds. In any case, this is what some TikTok users are condemning. When some claim under countless viral videos that “this trend is for white girls,” others comment: “I would love to be vanilla girl, but I don’t have the right skin color. Not as neutral as it sounds, vanilla girl.
In the video, tiktokeuse @maoui2saintdenis takes on the nail trend.
Source: Le Figaro
