Louis Vuitton launches a birthday collection. Louis Vuitton
Dudu, clothes, angel’s nest… The Parisian label is entering a coveted niche in the market by placing its monogram on children’s trousers.
Luxury invites itself where it does not have to wait. At Louis Vuitton, you can find monogrammed skateboards, furniture, table football, and now a ready-to-wear collection for babies 3 to 12 months old. This well-targeted clothing line consists of knitted jumpsuits, mini sets, bodysuits, pajamas, a few cashmere pieces, as well as accessories (bunny nest, small suitcase, Louie comforter, etc.).
In the video, Louis Vuitton buzzes with its robot Yayoi Kusama painting colorful polka dots on the windows.
Luxury is flirting with parents
This is a first for the brand, which was founded in 1854, but is not quite new in the luxury sector. The idea was already first thought of in 1906 by Jeanne Lanvin, who rejected her adult models in children’s versions to dress her little girl. In 1957, Dior found an ideal ambassador in the form of Princess Caroline of Monaco. Her mother, Grace Kelly, asked Christian Dior to design special dresses for her. Ten years later, the fashion house opened its Baby Dior boutique, which is still located at the same address on the avenue Montaigne in Paris. The offer diversified with the arrival of Bonpoint in 1975, then in 2010 with the acceleration of the market thanks to the “mini-me” phenomenon, cementing the idea that mothers and children dress “identical”.
Now added to it is the Instagram window, which is very popular with young celebrity mothers. Kim Kardashian, Beyoncé, Serena Williams, Emily Ratajkowski… There are many who share photos of their three-apple-tall heirs, stylish and well-stocked wardrobes, a jumble of brands like Gucci. , Givenchy, Dior, Burberry, Stella McCartney. Their share of the cake must now be shared with Louis Vuitton.
In the video: Louis Vuitton Cruise 2023 fashion show
Source: Le Figaro
