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Golden Globe ratings tumbled to a new low of just 6.3 million viewers as the show struggled to recover from recent scandals, the network revealed on Wednesday. NBK in preliminary figures.
Tuesday night viewership dropped from 6.9 million in 2021, already a huge drop during the pandemic when galas were held remotely. And that was well below over 18 million in 2020.
golden globe did not air at all on television last year when NBK withdrew them due to outrage at the lack of diversity and alleged ethical lapses on the part of the Hollywood Foreign Press Association (HFPA), which organizes the awards.
These are the lowest figures in the history of a full gala. golden globe on NBKand little more than the audience for a small press conference to announce the winners during the 2008 Hollywood Writers’ Strike.
Tuesday’s results will add uncertainty to the future of the Globes.
No telecontract
The event does not currently have a television contract for next year. NBK he terminated his multi-year broadcasting contract and agreed to return the gala in a timely manner for that year only.
In an email to AFPrepresentative NBK noted that “The Globes historically air on Sunday nights” when ratings are typically at their highest, and have benefited from airing after an NFL game on the channel in previous years.
This year, the awards show has been moved to Tuesday night to avoid overlapping with the very popular American Football League.
The final update, including viewer ratings for streaming platform Peacock, which also streamed the Globes live on Tuesday, will be released at a later date.
80th issue of the magazine golden globeheld on Tuesday night, however, was attended by a host of stars at the Beverly Hills Gala, where Steven Spielberg won Best Director, Colin Farrell won Best Actor in a Comedy and Eddie Murphy won the Professional Lifetime Achievement Award.
Although the presence of such a large number of stars suggested that many in Hollywood happy with recent HFPA reforms such as accepting black members after Los Angeles Times it turned out that the group did not have them, doubts remain.
Live TV ratings have fallen in recent years, especially among younger audiences who have changed the way they consume entertainment, leaning more towards social media and live streaming. (AFP)
Source: RPP
