What are companies looking for in a worker after the pandemic?

After two years pandemic, Business look for new abilities in their employees, such as marketingnot only to reactivate the economy, but also to adapt to new trends generated by virtuality.

For this reason, marketing has become one of the most sought-after disciplines, according to Pietro Zegarra, professor at the Certus Institute, based on the Occupational Demand Survey of the Department of Labor and Employment Promotion.

Digital Marketing

However, marketing can develop in different areas, one of them is virtual. Claudia Olivares, Academic Director of Design, Business and Innovation at Toulouse Lautrec, saw significant growth in this area.

“Today, brands saw an important opportunity in this specialty: it allows you to offer the client personalized experience and, in addition, reduces costs, improves positioning and increases the profitability of companies. In fact, over the next two years, digital marketing investment by companies is expected to exceed $15,000 million in Latin America,” Olivares points out.

Marketing is not the only profession

Eduardo Velarde, Academic Career Coordinator Marketing and Innovation of the University of Sciences and Arts of Latin America (UCAL) explained that the digital era, enhanced by the pandemic, has enabled new business models, for this reason, companies are also looking for digital business analysts, staff to work in the position of e-trade manager, community manager, . SEO manager, social media manager and the like.

“Digital companies are using technology to create new business models and transform customer experiences. These disruptive technologies require professionals with technological and commercial skills that drive growth. companies. For this reason, new areas of marketing and positions within the specialty are emerging today,” he said.