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Families have halved visits to retail outlets

Seven of the ten most popular consumer brands are local.

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Families have more than halved visits to points of sale and stopped buying at least 20 brands for the fifth year in a rowThis is stated in a study conducted by a division of the consulting firm Kantar Worldpanel this year.

From January to March of this year, it fell by 53.5%. the number of times the family goes shopping; In addition, in 2017 they went from 100 mass-market brand purchases to 91 on average.

The consulting firm’s regional manager, Francisco Luna, explained to management that the frequency of shopping has decreased because citizens have a preference for grocery shopping and are wary of going out and putting themselves at risk of spreading the new coronavirus.

However, despite the fact that the number of cases of the new coronavirus has decreased, the habit of going to points of sale still remains, especially now that food prices have risen.

What brands do the public prefer?

According to the consultant’s rating, Gloria is the most consumed brand by customers, followed by Doña Gusta and Ajinomoto in third place.

When beveragesFrancisco Luna explained that Inka Kola topped the list, but Coca Cola made it to the top ten for the first time, as a result of “increased social moments at home”accurate.

Source: RPP

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